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Botanique

The Plant Care App

Product

 

Botanique - An indoor plant care app that emphasizes organization and community engagement.

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Users

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Plant enthusiasts of all skill levels who seek assistance with plant organization, reminders, and community interaction.

Challenge

Many plant owners encounter difficulties in maintaining plant health due to disorganization and a lack of support. The absence of reliable reminders and connections with fellow enthusiasts can lead to frustration and isolation, rendering plant care a daunting task.

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Solution

 

Botanique addresses these challenges by providing users with dependable reminders through an intuitive interface, while also facilitating a supportive community where users can seek guidance and encouragement from fellow enthusiasts.

Role

UX Designer, UX Writer, UX Researcher

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Duration

6 weeks

 

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Tools

Figma, Miro, ChatGPT, Excel, Canva, DrawIO

Design Process

Research

--User Survey--

survey_edited.jpg
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  • Created survey for plant care app

  • Distributed to 32 individuals from diverse sources

  • Used electronic data collection

  • Analyzed for user insights

  • Guided app development

  • Popular user-requested features

--Market Research--

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  • Utilized ChatGPT for competitive analysis

  • Analyzed discussions on plant care apps on Reddit

  • Extracted insights on user sentiments, feature requests, and critiques

  • Integrated survey findings with ChatGPT insights

  • Obtained a holistic understanding of user needs and market dynamics

  • Guided development towards user-centric and competitive app solution

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Analyze

--Empathy Mapping--

Intermediate

Beginner

Expert

User Experience Level

--User Personas--

  • User personas created based on insights gathered from user surveys and market research, representing beginner, intermediate, and expert plant owners
     

  • Each persona crafted to reflect distinct characteristics, needs, and behaviors of users at different levels of plant ownership expertise

Concept

--User Flow--

 

  • Used to outline main paths users take through the app
     

  • Focuses on interactions with key features : Task,  Sapces, Community

--Wireframe--

Homepage
Spaces
Plant Profile
Tasks
Community
Log in

  • Digital wireframing utilized as a brainstorming tool.
     

  • Enabled the conceptualization of app layout.

Design

--Lofi Prototype--

  • Simple shapes and placeholders were utilized to visualize user flows, aiding in understanding navigation patterns within the app.
     

  • Connections were established in Figma's prototype mode to plan intuitive interactions, ensuring a smooth user experience.

--Design Kit--

  • Colors were chosen for a calming, earthy aesthetic.
     

  • Content texts were kept black ranging from medium to large (12-18) size font.
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  • Headings were carefully selected to meet WCAG Standards for accessibility.

Outcome

Plant profile gif.gif

  • Placeholder images included in app finalization, with plans for users to customize and upload personal photos.
     

  • Interface intentionally kept simple for ease of use.
     

  • Emphasis on main pages like Spaces, Community, and Tasks to align with user needs and preferences.

--Retrospect--

What Went Well

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User Data Collection:

 

  • Utilized feedback forms, surveys, and analytics tools to comprehensively capture user data.

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Identifying User Needs:

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  • Conducted thorough user research to understand the needs, preferences, and pain points of the target audience.
     

  • Utilized techniques such as user interviews, persona creation, and user journey mapping to gain insights into user requirements.

 

Mapping Out the Main Pages: 

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  • Ensured that users could easily navigate through the app to access essential features and content.

Areas for Improvement

 

More Well-Designed Assets:

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  • Enhance the visual appeal of the app by creating more polished and visually engaging assets, including icons, illustrations, and graphics.
     

  • Invest in professional design resources to elevate the overall aesthetics of the app.

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Deeper WCAG Compliance:

 

  • Strengthen compliance with Web Content Accessibility Guidelines (WCAG) to ensure that the app is accessible to users with disabilities.
     

  • Conduct thorough accessibility audits and implement necessary improvements to enhance usability for all users, including those with visual or auditory impairments.

 

Condensing Community Aspect for Easier Flow:
 

  • Streamline the community aspect of the app to reduce the number of clicks required for users to engage with community features.


 

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